Action for Advocacy and Development – Sierra Leone (AAD-S/L) grows from the exit process of War Child Holland (an International Non-Governmental Organization from the Netherlands which has operated in Sierra Leone since 2001 till 2012). War Child Holland started its intervention in Sierra Leone after the decade civil war with creative workshops for children and teachers, implemented in primary Schools and relief centres for ex-child soldiers, sexually abused girls, war-wounded, orphans, street children and IDPs. This was followed with a unique methodology and approach in supporting communities to address issues affecting children and youths through Community Based Programming (CBP) which entails Psychosocial, Child Protection, functional livelihoods and Education. Advocacy, capacity building and direct service delivery formed part of its intervention. While in Sierra Leone, WCH invested on capacity building of its staff to ensure that they are well capacitated to carry out the work thereby creating impact in the lives of not only the target population, but on those implementing.

As an organization, War Child Holland WCH has contributed invaluably over its period of operations in ensuring children and youth’s rights are protected and promoted. In the exit process of War Child Holland, the local/national staff desired to sustain some of WCH footprints in Sierra Leone and initiated a nationalisation process to localise its efforts into a local NGO called “Action for Advocacy and Development- Sierra Leone (AAD-SL)” in September 2011


The atrocious 10-year long brutal war heavily affected the wellbeing of children and youth. To date, the psychological impacts of the war on society still manifest its scars in the lives of people.

State parties and other relevant bodies have not given sufficient attention to the specific concerns of youths, women and children as rights holders to promote their human status relative to social, economic, health and educational indices. Hence, this human bracket has not been able to enjoy their natural rights for a transformation into adulthood and taking up constructive roles in their communities and society at large.

In view of the above, there is a need to build the capacities of children, women and youth to continue to advocate on social leadership, political participation and tolerance for women and youth’s rights in the target areas in the country.

Although there is a wide international push towards protection issues for children, youth and women, the full aspirations have yet to be reached and therefore, AAD through its expertise will contribute to addressing these issues at national, district and community levels in Sierra Leone.

 Aim and Objectives:

  • To improve on the wellbeing of children, youth and women to access information, education and support and increase their participation.
  • To strengthen and create a safe environment for children, youth and women to voice their opinions and advocate for their rights and entitlements.
  • To increase support and improve on the wellbeing of children and young people through education, health and sanitation and psychosocial support.
  • To improve on the socioeconomic development of women, men and youth to support their children through functional livelihood and diversified income generating activities.



  • We stimulate others by initiating, involving and actively participating and contributing.
  • We work with passion by showing interest and love towards our work.
  • We reflect on ourselves, take time to think and learn, become aware of our strengths and weaknesses and improve on them.
  • We do this by communicating, organizing, coaching and sensitizing.


  • We initiate new ideas, skills and putting these in to practice.
  • We improvise, using opportunities and applying available resources.
  • We do this by applying, drama, music and art, ITC, website, twitter, Face book, photos, print, wall bills and videos.


  • We are bold, frank and give sincere criticism.
  • We have the culture of sharing ideas and inviting others.
  • We smile, accept, respect and helpful to others.
  • We are humble and empathetic.
  • We do this by meeting others, sharing emails, contact numbers and office address.
  • By showing commitments and making frequent field visits


  • We delegate responsibilities and copy good practices.
  • We support communities to address their problems.
  • We ask questions; follow up, accurate and timely.
  • We do this by planning with communities and feel part of the change.
  • We are creative, motivating and coaching oriented.